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Saturday, July 9, 2016

Google search engine optimization guide for On Page Factors

google search engine optimization guide

Earlier this year in USA, it was recorded that Yahoo processed around 1.99 billion queries per month but the Google processed over 10.4 billion searching queries. What if your business website was considerable enough to reserve some faction of those billion searches? It would definitely have turned up lucrative for you and that’s exactly how the search engine optimization
proves itself to be so important for businesses these days.
Definitely, SEO is a broad topic having a new edge popping up from every other end in this tech-savvy world. Having a wide range of variations and strategies, website optimization can be executed with the help of some really effective on page and off page factors as mentioned in the perfect Google search engine optimization guide. Right now, we shall be delving into some basic and tremendously powerful on-page factors that would help your website rank higher in the Google SERP. So just read on;

Keyword Research

Let the Google help you out with its own legitimate tool known as Keyword Planner. Initially, you will have to check out the niche you are carrying along with then put some related keywords in the Google Keyword Planner. Consequently, you will end up having a wide range of keywords out of which you are supposed to pick some few most relevant ones in order to head on with the optimization process.

Meta Title

good meta title tag

In the image above, you are see the bolded, blue and underlined text, that’s the Meta title of the page. It’s definitely the most important on page factor and you need to target your primary keywords in that title.  According to the most effective Google search engine optimization guide, there are few instructions about the Meta title you must follow;

  • It should be no more than 65 Characters
  • Make sure to target the primary keyword in the title
  • Make it effective in order to have enough CTR (Click Through Rate)

Meta Description

The text written right under the Meta title is known as Meta description. Undoubtedly, that’s one of those golden nuggets you can get benefited with in order to rank higher. Make sure to mention the primary and secondary keywords in it but done try to place them in a stuffed manner otherwise it would be considered as a negative SEO practice. Negative SEO practices are more likely to get your websites penalized so just glance over some instructions regarding the Meta description below;
  • 150 characters is the idea character count for the Meta description.
  • Place in some major primary keywords you want your website to get listed for. Besides that you can also add one or two secondary keywords.
  • Make your Meta Description persuasive so that it give a good reason to someone for why your website is worthy enough to be visited.
  • Don’t try to fool the search engines just by stuffing in keywords that don’t ever make any sense. Write a sensible and compelling Meta Description along with targeting some keywords.

URL Optimization

Your website would be more likely to rank higher if the URL of your website contains the primary keywords, which is also known as the Permalink. So just get benefited with this tremendous URL optimization lead and add up your major keywords in order to have your page ranked up for that keyword.

Heading Tags

There is actually a series of heading tags starting from H1 to H6. But most of the SEO experts prefer to carry along with H1, H2 and very rarely but they use H3 as well. It is recommended to use one H1 tag on one page. Besides that you have a leverage to use more than one H2 and H3 tags here so that it gets easier for you to target more keywords. In order to get more out of the Heading tags especially the H1, it’s better to target the major primary keywords. While targeting the keyword in H1 tag, it’s recommended make your heading as much compelling as possible so that it catches the readers eye as well.

Internal Linking

It has all to do with the internal infrastructure of a website that directly relates to the SEO factors. In this step, the primary keywords of your page content would be transformed into an anchor text. The primary keyword in the Page A would be linked to the Page B and then the Page B would be linked back to the Page A by making the anchor text from the relevant primary keyword.

Image Optimization

Google does not read the images. That’s not a negative part but a positive point instead as it reads the alt text placed into it. Alt text is actually an Alternate to the Image in which you can target your major keywords so that it gets easier to have your images optimized as well.

Page Content

Don’t be so much worried about the keyword density and its placement. Just write and content naturally, you will get some places to adjust your keywords automatically. Don’t stuff the keywords just try to make your content informative, engaging and useful as the Google appreciates it more. That’s the reason for why it’s said that the Content is King.

These factors are more than important to get a website listed up in the SERP (Search Engine Result Pages). In that case, it would be really great if you check out some stuff regarding what is serps. So just delve into it now.

You can put your comments below, if you are have any ambiguities regarding SEO On-Page Factors, Off Page Factors and the SMO as well. I'd Love to help you out with your queries.